Behavioral finance has received a lot of attention and frustration at the same time due severally to the fact that as much as it identifies a problem and method to dig deep into the matter.
"Cactus IQ was built to answer one question only - what do consumers want from their financial services providers? and by building an eco-system around Behavioral Insights Financial Planners, Bankers, Insurers and Investment Managers can better appreciate their customers and give them what they want".
The frustration often around what next, how do we move forward from here. Typically a financial services provider goes through several lives in a bid to create value for their consumers from transaction modelling to increasing product depth. What is they could gain this insight in real terms understanding their customers needs and designing solutions based on customer experiences.